Published On: Fri, Aug 23rd, 2019

Toy Maker Hasbro Bought The Rights To Peppa Pig — And Got The ‘Death Row’ Gangsta Rap Catalogue Along With It

Two people in Peppa Pig costumes attend a charity event.

Toy maker Hasbro just made quite the deal, purchasing the rights to children’s television show Peppa Pig and getting the entire Death Row gangsta rap catalogue as an add-on.

As ABC.net.au reported, the U.S. toy maker paid $ 4 billion to acquire Entertainment One, the Canadian entertainment company that produces Peppa Pig. As part of the deal, Hasbro will acquire all of the film and music content that had been licensed to Entertainment One, which includes the music catalogue of the rap label Death Row Records, a pioneer in the “gangsta rap” genre of the early and mid 1990s. The deal means that the work of Snoop Doggy Dogg, Tupac Shakur, and Dr. Dre will now belong to the same company that makes Monopoly and G.I. Joe.

Hasbro announced the acquisition in typical industry jargon that didn’t explicitly mention Death Row Records.

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Toy Maker Hasbro Bought The Rights To Peppa Pig — And Got The ‘Death Row’ Gangsta Rap Catalogue Along With It